Naomi Wolf

Naomi Wolf wrote 'The Beauty Myth' about the way magazines portray men and women on the front of magazines. I done some further research about the topic.

Uses and Gratifications; Bulmler and Katz

I created a mindmap from the information I found on Bulmler and Katz theory which explains the elements within the theory and what effect it has on the reader.

Majorie Ferguson

Marjorie Ferguson identifies the facial expression of models on the front cover of British Magazines. From her research she categorised her information into four points. Super Smiler


Chocolate Box


Invitational


Romantic or sexual

Magazine Pitch

In conclusion of the research i have carried out, i am going to compose a magazine in relation to NME as it attracts and appeals to those with an interest in alternative music. My front cover shall include a modern artist or band such as imagine dragons or one republic as it appeals to the age range in which i am addressing. As there are not many music magazine that only appeal to females i am going to create a magazine based upon features in NME but with more feminine comparisons. My primary target audience shall be females aged 15 to 18 which has been concluded from the questionnaires that i carried out. My secondary audience shall be the female population in general as there are is a wide age range of people who are interested in different music genres. The occupation of the readers will most likely be students, so including content such as the latest fashion trends, upcoming gigs, the latest charts and new technology, this will attract them into buying the magazine. Music artists that are in the alternative chart shall be included due to the reader enjoying that style of music. Quirky and unique fashion items shall be included and events in the area shall be listed.

Music Magazine Questionnaire

I carried out a questionnaire to see what people prefer in a magazine and what features would appeal to them. I put my result into a range of different chart types, such as pie charts and tables. From my results I have seen that females prefer the magazine but stereotypically males are more into music magazines so for my magazine I may address the male population so it helps the sales. I have also found out that people would prefer to see an old singer on the front cover which would link to the alternative genre that the magazine is. The target audience is a range between 15-18 which would prefer to have a magazine once a month at a higher price of £1-£1.99.

Market Research for Music Magazines

This is a questionnaire which I asked to a class size of 20 students to see what their view is on music magazines.

1.       Gender:

Female	Male
12	8

2.       Age Range:

9-14	15-18	19-20	21-30	31-40	41+
1	13	4	1	1	0

3.       How often do you buy a magazine?

Once a week	Every fortnight	Once a month	Never
6	5	7	2

4.       What colours would you expect to see on a music magazine?

Bright colours	Dark colours	Multi-coloured
13	1	6

5.       What attracts you to a music magazine?

Celebrity news	Chart updates	Music updates	Interviews
5	4	8	3

6.       How much would you pay for a music magazine?

£0-£0.99	£1-£1.99	£2-£2.99	£3-£3.99	£4+
1	9	7	2	1

7.       What kind of image would you like to see on the front cover?

Music artist	Band	Celebrity
9	7	4

8.       What would you rather read about?

Interview	Real life story	Music news
6	5	9

9.       What celebrity would you like to see on the front?

Upcoming singer	Old singer	Model	Hero
7	8	3	2

10.   What music genre magazine would you prefer?

Pop	Country	Rap	Alternative
6	2	5	7

Music Poster Analysis