Trevor Millum study's the facial expressions of females, but unlike Marjorie Ferguson he also study's males faces as well. The categories that he has set help promote the magazine due to the expressions of a male catching the eyes of a female. To promote the magazine with a male upon it, the male needs to be seen in a sexualised manor and made to look eye catching for women. For my magazine I used a male model so that I could attract the attention of young females who are attracted to men and the use of his facial expressions linked to the theory of Trevor Millum.
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